About Us
Meet Our Founder, Natalie
With a strong foundation in health, nutrition, and fitness, Natalie has spent over a decade working one-on-one with clients worldwide, guiding them toward healthier lives through personalized wellness plans. Over time, she noticed that while many clients were making excellent choices about what they put into their bodies, there was still work to be done with what they were putting on their bodies. The world of personal care products needed better options.
Driven to find natural alternatives, Natalie embarked on a journey to replace her own personal care items. But she was consistently disappointed, forced to choose between products that either had clean, natural ingredients but lacked performance or products that delivered results but contained questionable ingredients. This inspired her to bridge the gap: working alongside top cosmetic chemists in Canada, Natalie created BORN Naturals, a line of personal care products that blend the best of both worlds—safe, endocrine-friendly formulations that deliver real, noticeable results. Each formula is meticulously crafted to be free from parabens, phthalates, SLS, formaldehydes, and other harsh ingredients.
OUR MISSION
At BORN Naturals, our mission is simple: to deliver salon-quality products without the harsh chemicals. We use carefully selected, high-quality ingredients and offer resources—like our newsletter, free downloadable PDFs, and blog—to empower and educate our customers.
OUR PILLARS
1. We Never Sacrifice Health for Beauty:
Our commitment is to use the highest quality, concentrated natural ingredients so that you achieve the results you deserve without compromising your health.
2. Beauty is Not a Competition:
In a world full of comparisons, we want you to remember that beauty is not about measuring up to others. Be you. Be unique. Be unforgettable.
3. Embrace Your Natural Born Beauty:
Celebrate the unique qualities that make you who you are. Whether visual or not, embrace everything that makes you, you!